Privacy Policy

This Privacy Policy ("Policy") sets out how 888King ("we", "us", "our", "the Platform") collects, uses, stores, shares, and protects the personal data of individuals ("Players", "Users", "you", "your") who access or use the website located at https://888king.cam, including all associated sub-domains, mobile interfaces, and related digital services.

888King is committed to handling your personal data responsibly, transparently, and in compliance with applicable data protection legislation. We recognise that when you share your personal information with us — whether during account registration, making a deposit, or contacting our support team — you are placing trust in us. We do not take that trust lightly.

This Policy applies to all personal data we process in connection with the 888King platform, including data collected from Players located in Malaysia (Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and beyond) and any other jurisdiction in which our services may lawfully be accessed.

By registering an account on 888King or by continuing to use the Platform after this Policy has been made available to you, you acknowledge that you have read and understood this Policy. If you do not agree with any part of this Policy, please discontinue use of the Platform and contact our support team to arrange account closure.

For the purposes of this Privacy Policy, the following terms carry the meanings set out below:

• "Personal Data" means any information relating to an identified or identifiable natural person — including name, identification number, contact details, financial data, and behavioural data — that 888King processes in connection with your use of the Platform.
• "Processing" means any operation performed on Personal Data, including collection, recording, storage, adaptation, retrieval, consultation, use, disclosure, erasure, or destruction.
• "Data Controller" means 888King, the entity that determines the purposes and means of Processing Personal Data collected through the Platform.
• "Data Processor" means any third party that processes Personal Data on behalf of 888King pursuant to a written data processing agreement.
• "Consent" means a freely given, specific, informed, and unambiguous indication of agreement to the Processing of Personal Data for one or more specified purposes.
• "KYC Data" means identity verification documents and related information submitted by a Player for Know Your Customer compliance purposes, including Malaysian MyKad copies, passport scans, selfie verification images, and proof of address documents.
• "Sensitive Data" means categories of Personal Data warranting heightened protection, including financial account details, payment credentials, and identity documents.
• "Cookie" means a small text file stored on your device by the Platform for the purposes described in Section 8 of this Policy.

888King collects Personal Data through several channels: directly from you during registration and account management; automatically through your use of the Platform; and from third-party identity and payment verification services. The following table summarises the categories of data we collect:

We do not intentionally collect Sensitive Data beyond what is necessary for KYC and payment processing compliance. We do not collect biometric data, health data, or political affiliation data.

888King processes your Personal Data for the following specific purposes. We do not process data for any purpose not listed here without first obtaining your explicit consent or as otherwise required by law:

• Account Creation and Management: To create and maintain your registered account, verify your identity through KYC procedures, authenticate your login sessions, and manage your account preferences and settings.
• Payment Processing: To facilitate deposits and withdrawals via your chosen Malaysian payment methods — including Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank2u, CIMB Clicks, Public Bank PBe, Hong Leong Connect, USDT TRC20, and BTC — and to maintain accurate transaction records.
• Regulatory and AML Compliance: To meet our obligations under applicable anti-money laundering legislation, including transaction monitoring, suspicious activity reporting, and identity verification requirements.
• Responsible Gambling: To monitor gameplay patterns for indicators of problem gambling, to implement self-exclusion, deposit limit, and session reminder tools at your request, and to ensure compliance with our minimum age requirement of 21 years.
• Platform Security: To detect and prevent fraud, account compromise, multi-accounting, bonus abuse, and other prohibited conduct as defined in our Terms and Conditions.
• Service Improvement: To analyse aggregated, anonymised Platform usage data for the purpose of improving game selection, interface design, payment flow efficiency, and customer support quality.
• Customer Support: To respond to your queries, complaints, and formal disputes promptly and effectively, using your account history and communications data as relevant context.
• Promotional Communications: Where you have opted in to receive marketing communications, to send you information about promotions, bonuses, new game releases, and platform updates. You may opt out at any time through your account settings or by contacting support.

For each purpose for which we process your Personal Data, 888King relies on one of the following legal bases:

• Contractual Necessity: Processing is necessary to perform the contract between you and 888King — specifically, to operate your account, process payments, and deliver gaming services. Without this processing, we cannot provide the Platform's core functionality.
• Legal Obligation: Processing is required to comply with our obligations under applicable legislation, including anti-money laundering laws, identity verification requirements, and responsible gambling regulatory obligations.
• Legitimate Interests: Processing is necessary for purposes of 888King's legitimate business interests — including fraud prevention, Platform security, and internal analytics — where those interests are not overridden by your fundamental rights and freedoms. We conduct a balancing assessment before relying on this basis.
• Consent: Where we send you optional marketing communications, we do so only on the basis of your freely given, explicit consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

888King does not sell, rent, or otherwise commercially exploit your Personal Data to third parties. We share your data only in the circumstances described below, and only to the minimum extent necessary:

• Payment Service Providers: We share transaction-relevant data with our payment processing partners — including the Malaysian e-wallet and FPX banking networks — strictly for the purpose of executing your deposit and withdrawal instructions. These providers are contractually bound to process data only as instructed by 888King.
• Identity Verification Services: KYC Data may be shared with third-party identity verification platforms for the purpose of confirming your identity and age in accordance with regulatory requirements. These providers operate under strict data processing agreements and are prohibited from using your data for any other purpose.
• Game Content Providers: Anonymised gameplay data may be shared with our licensed game content providers for the purpose of RNG auditing, game performance analysis, and regulatory reporting. No directly identifiable Personal Data is shared with game providers.
• Regulatory Authorities: We may be required by applicable law to disclose Personal Data to competent regulatory or law enforcement authorities. In such circumstances, we will disclose only what is strictly required by the relevant legal obligation or court order.
• Professional Advisors: In the context of legal proceedings, audits, or corporate restructuring, Personal Data may be shared with 888King's legal counsel, auditors, or advisors under strict professional confidentiality obligations.

888King retains your Personal Data only for as long as is necessary to fulfil the purposes described in this Policy, or as required by applicable legal obligations. The following indicative retention periods apply:

• Account and Identity Data: Retained for the duration of your active account plus a minimum of five (5) years following account closure, to satisfy anti-money laundering record-keeping requirements.
• Financial Transaction Data: Retained for seven (7) years from the date of each transaction, in accordance with financial record-keeping obligations.
• KYC Documents: Retained for the duration of your account plus five (5) years post-closure, or longer if required by applicable regulatory guidance.
• Gameplay and Session Logs: Retained for three (3) years for the purpose of dispute resolution, responsible gambling monitoring, and fraud detection.
• Customer Support Communications: Retained for two (2) years from the date of last interaction, to facilitate follow-up and quality assurance.
• Marketing Preferences: Retained until you withdraw consent or close your account, whichever is earlier.

Upon expiry of the applicable retention period, Personal Data is securely deleted or irreversibly anonymised so that it can no longer be linked to an identified individual.

888King uses cookies and similar client-side storage technologies to enable certain Platform features and to collect analytical data about Platform usage. The categories of cookies we deploy are as follows:

• Strictly Necessary Cookies: Essential for the Platform to function. These cookies manage your authenticated session, remember your language and currency preferences, and maintain the state of your account interface. They cannot be disabled without impairing core Platform functionality.
• Analytical Cookies: Used to collect anonymised data about how Players navigate and interact with the Platform — for example, which pages are visited most frequently, where users encounter errors, and how navigation flows can be improved. This data is aggregated and not linked to individual identities.
• Functional Cookies: Remember your preferences and settings (such as responsible gambling tool configurations and display preferences) to provide a consistent experience across sessions.

We do not deploy advertising cookies, social media tracking pixels, or any third-party cookies that monitor your activity on websites other than 888King. You may manage cookie preferences through your browser settings. Note that disabling strictly necessary cookies will prevent you from logging in or using core account functions.

888King implements a comprehensive set of technical and organisational security measures designed to protect your Personal Data against unauthorised access, accidental loss, alteration, or disclosure. These measures include, but are not limited to:

• Transport Layer Security (TLS 1.3) encryption for all data transmitted between your device and our servers.
• AES-256 encryption at rest for all Sensitive Data stored in our databases, including KYC documents and financial records.
• Role-based access controls that restrict employee access to Personal Data strictly on a need-to-know basis.
• Multi-factor authentication requirements for all internal administrative systems.
• Regular third-party penetration testing and security audits of our Platform infrastructure.
• Continuous real-time monitoring of our systems for anomalous access patterns, injection attempts, and other indicators of compromise.

Notwithstanding the above measures, no digital system is entirely immune to security incidents. In the event of a Personal Data breach that poses a risk to your rights and interests, 888King will notify affected Players and relevant authorities within the timeframes required by applicable law.

Subject to applicable law and the exceptions noted below, you have the following rights with respect to your Personal Data held by 888King:

• Right of Access: You may request a copy of the Personal Data we hold about you, along with information about how it is being processed.
• Right to Rectification: If any Personal Data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated.
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your Personal Data where it is no longer necessary for the purposes for which it was collected, where you withdraw consent, or where processing is unlawful. This right is subject to retention obligations under applicable financial and AML legislation that may require us to retain certain records regardless of your request.
• Right to Restriction of Processing: You may request that we temporarily restrict processing of your Personal Data while a dispute regarding its accuracy or lawfulness is being resolved.
• Right to Data Portability: Where processing is based on consent or contract and carried out by automated means, you may request that we provide your Personal Data in a structured, machine-readable format.
• Right to Object: You may object to processing based on legitimate interests, including profiling. You also have an unconditional right to object to processing for direct marketing purposes, which we will honour without question.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

To exercise any of the above rights, please contact our Data Protection team via live chat or at the email address stated in Section 14 of this Policy. We will acknowledge all data rights requests within 72 hours and provide a substantive response within 30 calendar days. For complex or multiple requests, this period may be extended by a further 60 days, in which case we will notify you of the extension and the reasons for it.

888King is strictly operated for adults aged 21 years and above. We do not knowingly collect, store, or process Personal Data relating to persons under the age of 21. Registration by minors is prohibited.

We employ multiple controls to prevent underage access, including age declaration at registration, KYC identity verification for all withdrawal requests, and ongoing monitoring for accounts where the registered Player's age appears inconsistent with their stated profile. Where we discover or have reasonable grounds to suspect that a registered account belongs to a person under the age of 21, we will immediately suspend the account, conduct a full review, void any associated gameplay and winnings, and return any verifiable deposit amounts to the payment source.

Parents and guardians are advised to use device-level parental control software to prevent minors from accessing online gambling platforms. If you believe a minor has accessed 888King using your account or payment credentials, please contact our support team immediately so we can investigate and take appropriate action.

In the course of providing our services, some of your Personal Data may be transferred to, or processed in, countries outside Malaysia — for example, where our technology infrastructure, cloud hosting providers, or KYC verification partners are based.

Where such transfers occur, 888King ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that required under applicable Malaysian data protection legislation. These safeguards may include:

• Data Processing Agreements incorporating standard contractual clauses with recipient entities;
• Transfers only to countries or organisations that provide an adequate level of data protection as assessed by relevant regulatory guidance;
• Technical measures including end-to-end encryption that protect data in transit regardless of the jurisdiction through which it passes.

You may request further information about the specific safeguards in place for any particular cross-border transfer by contacting our support team.

888King reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data processing practices, applicable legislation, or Platform functionality. When material changes are made, we will provide advance notice to registered Players via the Platform notification system or by email to your registered address, at least 14 days before the revised Policy takes effect.

The "Last Updated" date displayed at the top of this Policy will be revised on each update. We encourage you to review this Policy periodically. Your continued use of the Platform following the effective date of any revision constitutes your acknowledgement of the updated Policy.

If any revision materially and adversely affects your rights under this Policy, you have the right to object and, if you do not accept the revised terms, to close your account and receive your verified real-money balance before the revised Policy takes effect.

If you have any questions, concerns, or requests relating to this Privacy Policy or to the processing of your Personal Data by 888King, please contact us through the following channels:

• Live Chat: Available 24 hours a day, 7 days a week via the chat icon on the Platform. Our support agents can handle general privacy queries and will escalate data rights requests to our Data Protection team for formal handling.
• Email: [email protected] — for formal data rights requests, please use the subject line "Data Privacy Request — [Your Registered Username]" so we can route your message correctly and initiate the required response timeline.

All privacy-related communications are treated with strict confidentiality. We will not use the contact details you provide in a privacy enquiry for any purpose other than responding to that enquiry, unless you separately consent to other uses.